Xbox Woos New Fans
January 12, 2007
Microsoft said half of 360 owners are new to the company, but they could just be Sony defectors.
- key point:
"While it may be seeing success wooing experienced gamers, Microsoft’s push to market the 360 as a multimedia machine with a wider appeal are clear. The Xbox's pending IPTV service could even put it in competition with archrival Apple again, albeit in a decidedly different arena."
Coming soon to an entertainment center near us is a machine of undecided "progressive" colors and design (white and smooth, or black and sharp?) It will handle the mp3s, high-def video, and online access that most don't know they yet need, but will definitely USE once it lands in their hands via a well-designed remote ala Tivo's.